What does "Daring to Care" mean?
Mark Goulston Posted on
Tuesday, September 9, 2014 at 2:24PM 
If you're not taking the time and making the effort to find out what really matters to your client and then have that matter to you more than what you care about, you're not in the service business, you're in sales. And if what matters to your client equals what matters to you, you're not in the service or sales business, you're in the exchange business.






