A Conversation With Teresa Laraba

The late Teresa Laraba, SVP of Customers, Southwest Airlines


The late Teresa Laraba, one of the highest-ranking female executives in the airline industry until her passing on Christmas Day 2015, was Senior Vice President of Customers for Southwest Airlines providing senior Leadership for three departments: Customer Support & Services, Customer Relations & Rapid Rewards, and Customer Services. She also ensured that the airline's many Customer-focused activities were coordinated and aligned to one vision for how it continued to better meet its Customers' current and future needs. Laraba began her Southwest career in El Paso in May 1984 and has held numerous positions at the Company, including Director of Field Employment, Senior Director of Ground Operations Training and Airport Solutions, Vice President Ground Operations, and Senior Vice President of Customer Services.